PLANNING & STRATEGY

Strategic Communications was a new unit at The Nature Conservancy’s worldwide office. It needed a new strategy and positioning within the organization.

Planning takes many forms. Sometimes complete plans are developed and implemented in full. Often plans live as drafts, providing direction and are modified over time.

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The Office of Private Capital and Microenterprise wanted short- and long-term strategies to guide communications. This working document continued to evolve as the priorities of the Office changed.

Social media toolkits were one way that the             USAID Office of Gender Equality & Women's Empowerment ensured communication at the Mission level. By providing messaging, tools and more, the kits made it easy for staff to take part and communicate.